As More Advertisers Seek to Use TV as a Full Funnel Marketing Solution, Comcast Advertising Unveils Several Industry-First, Performance-Based Solutions Across Its Portfolio of Brands

NEW YORK--(BUSINESS WIRE)--Comcast Advertising, the advertising division of Comcast, today unveiled an array of new performance-driven offerings across its portfolio to equip brands of all sizes with advanced measurement and attribution tools that demonstrate the clear impact of TV advertising throughout the marketing funnel. Television has long been used as an effective centerpiece of advertisers' media strategies, but in the social media era of ‘last click' attribution and immediate reporting....

Business Wire - 6/17/2025 2:00:00 AM More News for CMCSA
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