‘Born cool’ – why the varsity jacket is still leader of the pack

Originally the preserve of Ivy League sportsmen, the jacket has seen incarnations from the likes of Salt-N-Pepa, Palace and Prada. And now Louis Vuitton’s NFT version is going for £7,000 There are few items of clothing as iconic – or as purely American – as the classic varsity jacket. Yet, lately, it has been making a comeback, thanks in part to Italian powerhouse Prada, who featured a chic all-leather take on it at Milan fashion week in February. It has also been a central piece in much-hyped recent collaborations between Gap and Palace, and Supreme and MM6 Maison Margiela. Not even the digital space is safe: Louis Vuitton has been selling a “phygital” – AKA an NFT (non-fungible token) – version of a varsity jacket from the Pharrell-designed FW24 collection – yours to have and not hold for nearly £7,000. Instantly recognisable thanks to its two-tone leather sleeves and boiled wool body, the varsity jacket has served as a symbol of jock masculinity in classic films such as Teen Wolf and The Breakfast Club , and was worn onstage by Michael Jackson and more recently has been adopted by celebrities from Rihanna to Bella Hadid....

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