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Apple earnings: About that iPhone ‘slump’ in China

If he hasn’t already, it’s past time for Apple CEO Tim Cook to gain a reputation for dry wit when it comes to handling preconceived opinion — he ladled out several helpings of this during Apple’s second-quarter fiscal call on Thursday. Though the company’s financials were down, they were still ahead of what Wall Street had anticipated. Revenue for the quarter was $90.8 billion, down 4% from the same quarter last year, but Apple’s gross margins increased to 46.6%, mainly on the strength of solid services increases. Cook states the facts For me, one of his best lines during the presentation was captured in this exchange during analyst questions: Wells Fargo analyst: “I guess I’m going to go back to the China question. I guess at a high level, the simple question is, when we look at the data points that have been repeatedly reported throughout the course of this quarter, I’m curious, Tim, what are we missing? Where do you think people are missing Apple’s iPhone traction within the Chinese market?” Tim Cook: “I can’t address the data points....

ComputerWorld - 5/3/2024 12:23:55 PM More News for LOW
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